Job Description
Senior Manager, Public Affairs and Advisory
Corporate Services - Communications
Status: Regular Full Time
Salary Range: $147,496.00 - $184,370.00 per annum plus comprehensive benefits
Hiring Range: $147,496.00 - $165,933.00 + per annum plus comprehensive benefits
Work mode: Hybrid* see below for more details about this work mode.
Location: 10 Peel Centre Drive, Brampton
Hours of work: 35 hours per day
At the Region of Peel, we’re committed to building trust and credibility with our stakeholders through proactive public affairs and advisory strategies. As Senior Manager, Public Affairs and Advisory, you’ll lead brand and reputational management efforts, oversee media relations, and provide strategic counsel to senior leadership on issues that matter most.
The Opportunity
Reporting to the Director of Communications, you will play a pivotal role in protecting and enhancing the organization’s public image. This is a critical leadership position for a communications professional who thrives on managing complex issues, navigating media landscapes, and delivering clear, consistent messaging. You’ll lead a high-performing team and collaborate across departments to ensure alignment, integration, and excellence in public affairs and advisory initiatives.
What You’ll Do:
Brand & Reputational Management
- Develop and execute comprehensive strategies to strengthen brand and reputation.
- Monitor public perception, media coverage, and stakeholder sentiment to identify risks and opportunities.
- Maintain brand guidelines and messaging frameworks for consistency.
- Lead thought leadership initiatives to position the organization as a trusted authority.
Media Relations & Press Releases
- Build and maintain strong relationships with media contacts and influencers.
- Serve as the primary point of contact for media inquiries and manage all interactions.
- Proactive pitching with media contacts to generate effective coverage.
- Develop and execute media relations plans to secure positive coverage and manage crises.
- Review and distribute press releases, advisories, and other communication materials ensuring one consistent Peel voice.
- Organize press conferences and media events.
Risk Management & Crisis Communications
- Identify and assess reputational risks; develop proactive mitigation strategies.
- Create and implement crisis communication processes and protocols.
- Act as a key member of the crisis management team, providing strategic counsel.
- Conduct crisis simulations and training to ensure organizational readiness.
- Monitor emerging issues and trends to anticipate risks.
Strategic Advisory & Stakeholder Engagement
- Advise senior leadership on public affairs and reputational matters.
- Develop stakeholder engagement strategies to strengthen relationships.
- Represent the organization at industry events and public forums.
- Collaborate internally to align public affairs initiatives with organizational priorities.
Team Leadership & Development
- Provide strategic direction and mentorship to the public affairs team.
- Foster a collaborative, high-performing environment.
- Recruit, train, and develop team members for success.
- Conduct performance reviews and coach team members to enhance skills.
What You Need to Succeed:
- Bachelor’s degree in Communications, Public Relations, Journalism, Political Science, or related field; Master’s preferred.
- 10+ years of experience in public affairs, media relations, or crisis communications.
- 8+ years of leadership experience managing teams.
- Proven success in developing and implementing public affairs strategies.
- Strong understanding of media relations, crisis communication, and brand management.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Experience with media monitoring and analysis tools.
- Ability to build relationships with stakeholders at all levels.
- Strong project management skills.
Be bold. Think big. Join us.
Perks That Make Work Fun (and Your Life Easier)!
At Peel Region, we believe in taking care of you. Here's what you'll enjoy when you join our team:
- Top-Notch Benefits: Comprehensive Health, Dental, and Vision plan (yes, even psychological health coverage) — starting on your very first day!
- OMERS Pension Plan: Automatic enrolment to help secure your future with peace of mind.
- Vacation Time That Grows: Start with 3 weeks of vacation per year— because work-life balance is important!
- Personal Days Just for You: Enjoy 3 paid personal days and floating holidays to recharge whenever you need.
- Wellness First: Flexible hours to fit your lifestyle and prioritize your health and well-being.
- Performance Pays Off: Annual performance reviews with merit increases — your hard work is recognized and rewarded!
- Supportive, Respectful Culture: Work in an environment where leadership truly cares, and inclusivity is celebrated.
- Learning & Growth: Access to tuition reimbursement and tons of development resources to keep you growing — whether in your career or on a personal level.
We’ve got you covered — because we know happy, healthy people do their best work!
In this role, you’ll benefit from the flexibility of a hybrid work arrangement that prioritizes meaningful in-person connection. A minimum of two days per week on-site is expected, with additional in-person presence as operational needs evolve. This arrangement allows for a blend of in person and hybrid work that adapts to support both organizational priorities and employee flexibility and is subject to change over time.
It's important to note that your off-site work location must be within the province of Ontario. This ensures that we're compliant with all regulations and policies. The Region of Peel offers job based flexible hours of work that allows employees to manage personal and professional responsibilities while at the same time ensures business operational needs and customer service expectations are achieved.
Interview: Our recruitment process will include video conference technology
Kindly ensure to regularly monitor your spam and junk email folders, as important communications regarding your application may be directed there.
If this opportunity matches your qualifications and experience, please apply on-line.
About Us
Peel Region consists of the cities of Brampton and Mississauga, and the town of Caledon. Peel Region delivers essential services to more than 1.5 million residents and approximately 200,000 businesses.
We’re working to create a community that is safe, inclusive, and accessible. A place where everyone feels they belong and can access the services they need to thrive throughout each stage of life.
Our workforce is 6,700 strong and since 1974, we’ve been delivering a wide range of resident focused services. Our services include paramedic services, health programs, long-term care and services for seniors, child care support, garbage collection and recycling, waste water and water treatment, road maintenance, financial assistance, and housing support.
Recognized by Canada's Healthy Workplace Month® with the Great Employer Award presented by Excellence Canada, Peel Region is a place where everyone feels they belong. We strive to develop a workplace that values and respects diversity, practices inclusion, recognizes the unique contributions and abilities of all people and facilitates innovative thinking. At Peel Region, people come first. Each employee has an important role within our community and when we work together, it’s impactful. We encourage you to join us in delivering essential services and programs to our diverse community. You won't find a better opportunity than Peel Region.
Additional Information
Peel Region is committed to a diverse and inclusive workplace where everyone is respected and valued for their contributions, and where everyone is treated fairly and has opportunity to grow and develop. As one of the most diverse regions in Canada, we are committed to establishing a qualified workforce that is reflective of the population we serve.Peel Region is committed to providing accommodations throughout the recruitment process, upon request. If you require accommodation, please notify us and we will work with you to meet your needs. Accessible formats and communication supports are available. Please contact zzg-hrtalentacquisition@peelregion.ca
Please be advised, Peel Region uses email to communicate with applicants for open job competitions and does not use AI technology in any part of the recruitment process. It is the applicant’s responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time sensitive correspondence via email (i.e., testing bookings, interview dates), it is imperative that applicants check their email regularly. If we do not hear back from applicants, we will assume that you are no longer interested in the position and your application will be removed from the competition.
