Marketing Manager
Are you passionate about making a difference in your community? Do you want to help inspire potential, build community, and enrich lives across Alberta?
Easter Seals Alberta is a provincial nonprofit that has supported Albertans with disabilities for 75 years. We provide programs and services that foster inclusion, independence, and recreation—ensuring individuals have the resources they need to live full, meaningful lives. We are committed to a diverse and inclusive workplace where every perspective is valued.
We are seeking a strategic and results-driven Marketing Manager to lead marketing strategy, brand growth, and campaign execution across the organization. This is a 1 year contract with the possibility of extension.
About the Role
This role is responsible for driving revenue, program participation, and brand awareness across Alberta. You will lead integrated marketing campaigns that support fundraising, program registrations, and new social enterprise initiatives.
This is an opportunity for a builder and leader—someone who can develop strategy, implement systems, lead a team, and deliver measurable results.
Key Responsibilities:
Marketing Strategy & Growth
• Develop and execute a comprehensive marketing strategy aligned with revenue, participation, and growth goals
• Partner with leadership to align marketing with fundraising and organizational priorities
• Guide budget allocation, campaign design, and channel strategy
Brand & Content
• Lead brand development and storytelling, including the 75th anniversary campaign
• Oversee website performance, annual reporting, and creative direction
• Balance compelling storytelling with data-driven marketing
Campaign Execution
• Plan and execute multi-channel campaigns (fundraising, programs, events, awareness)
• Manage a ~$150K marketing budget
• Oversee paid media (Google Ad Grant, Meta, etc.) and optimize performance across channels
Performance & Analytics
• Own key marketing KPIs (revenue, leads, conversions)
• Build and manage analytics and tracking systems
• Report on performance and ROI with actionable insights
Collaboration & Leadership
• Partner with Fund Development and program teams to drive engagement
• Manage external vendors and partners
• Lead and develop a small marketing team, fostering a high-performance culture
Qualifications
• 5–8+ years of progressive marketing experience, with a focus on growth or performance marketing
• Proven success with paid media and integrated campaigns
• Strong analytical and data-driven decision-making skills
• Experience building or scaling marketing functions
• Demonstrated team leadership experience
• Experience managing budgets and optimizing ROI
Assets
• Experience in nonprofit or social enterprise environments
• Experience marketing to multiple audiences or programs
• Familiarity with CRM and marketing analytics tools
• Understanding of accessibility and inclusive marketing practices
Role Details
• Full-time position (approx. 40 hours/week), reporting to the Director of Philanthropy
• In-office role, with travel to other locations as required
• Successful Police Information Check and Vulnerable Sector Check required
• Some evening and weekend work may be required
What We Offer
• A fun, dynamic, and collaborative team culture
• Opportunities for continuous growth and learning
• The ability to make a meaningful difference in the lives of others
• Flexible scheduling within organizational needs
Easter Seals Alberta is an equal opportunity employer committed to building an inclusive and accessible workplace. We encourage applications from all qualified candidates. Accommodations are available throughout the recruitment process and employment. If you require accommodation at any stage, please let us know and we will work with you to meet your needs.
